As an intern, a lot of your time can be spent acclimating to the style of work, getting to know your coworkers, and familiarizing yourself with the culture. Luckily, my adjustment to Hill Impact was short, because it only took a couple of weeks to see how great the team, clients and tasks are. Over the course of three months, I was able to witness first-hand the meaningful changes Hill Impact makes for its clients, but the best part was being able to contribute. Here are the highlights from my internship:
Talking to the Press: The steepest learning curve was trying to gain press coverage by pitching and making relationships with journalists. This was something I had no background in before starting my internship, however, I turned out to be more successful than I hoped, and landed quotes and an op-ed in outlets like: Newsweek, LA Times and CNBC.
Rethinking Writing Styles: In school, we were taught to follow strict templates when creating communication basics like press releases. However, I quickly realized those templates and styles of writing are not extensively used in the professional world. Learning to break away from what was reinforced for so many years is going to be a process, but this test to my creative skills is valuable and fun!
Creating messaging: I had the privilege of being an integral part of completely reexamining the message strategy for a client, which is one of my favorite memories from my internship. The team sat down one day and completely mapped out exactly which messages and themes are essential for the client to convey, and we had a great time doing it!