CNBC: Dan Hill on Starbucks' Free "Game of Thrones" Media Buzz
May 7, 2019
CEO of Hill Impact and expert communications strategist, Dan Hill, offers insight to CNBC's Sarah Whitten on the forgotten coffee cup that sparked so much chatter on the latest season of "Game of Thrones". Starbucks got all the credit - and free publicity - for a cup that wasn't theirs.
Read more on the value that Starbucks gains from this TV show blunder here.