Yes, we would win.  Yes, we believe at times it's unethical.

Imagine what it takes to win "crisis response of the year" . . . nominating yourself, campaigning . . .  all to be honored for helping your client overcome adversity.  Some of our best crisis work will never be known, not because it's unethical but because we did an excellent job.  Now we're going to go broadcast what our client went through?   Our clients are leaders, global companies, iconic non-profits and high-profile individuals in sports, entertainment and business; we don't plaster their logos here because that's not what we are about (many of them will gladly speak to you privately).