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PURPOSE
It's simple: our purpose is to help others achieve theirs. But not just any organization or person; we work with principled people who share our values, ethics and drive for IMPACT.

VALUES
These are more than words, they're the values we live by: RESPONSIBLE (we take ownership of our actions & are committed to excellence) - OPEN (each of us want feedback and are considerate and interested in other points of view) - NEIGHBORLY (we are representative of the places where we work and serve those communities) - LEARNERS & TEACHERS (all of us are responsible for teaching colleagues & committed to continuous improvement).

ETHICS
Not only is running an honorable business important to us, we're leading the way by creating new standards, educating young professionals, and challenging others to make ethical operations non-negotiable. Unfortunately there's a lot of malpractice in communications, PR and lobbying, as well as substandard ethics. We turn away far more business than we take because we only work with organizations and people we can actually help and believe in. Advising bad people who do bad things isn't sport and the fact that so many firms take on those clients is something we speak out against. Every person is entitled to an attorney and health care in this country but that doesn't mean they have a right to professionals who can defend their brand & reputation. Our agreements give us the right to step away if there's an ethical issue; thanks to our vetting, it's never an issue -- we work with great people and organizations.
